Starting a podcast can be a fun and rewarding way to share your thoughts, ideas, experiences, and stories with a global audience. One of the first things you’ll need to do when launching your podcast is to choose a niche or topic to talk about. This can be a challenging task, especially if you have a wide range of interests or are just starting out and aren’t sure what you want to talk about.
To help you choose a podcast niche that you’ll enjoy and that will attract an audience, here are 5 easy ways to choose a podcast niche:
Identify your passions and expertise:
The most listened podcasts are often those that are built around topics that the host is passionate about and has expertise in. Take some time to think about what you love to talk about and what you have unique knowledge or experience in. This could be anything from a hobby or passion or personal interest, to a career or professional field.
In my case, I had an interest in social media marketing and was learning and working on projects so I choose that for my first podcast.
Consider your target audience:
It’s important to consider who you want to reach with your podcast. Who is your ideal listener? What are their interests and needs? Choose a niche that will appeal to your target audience and that addresses their specific problems, questions, answers or concerns.
Research what’s already out there:
Take some time to research other podcasts in your chosen niche to see what’s already available and what they are doing. This will give you a sense of what topics and formats are working well and what gaps you might be able to fill. Keep in mind that you don’t have to reinvent the wheel – you can always bring a unique perspective or approach to a well-established topic.
Test your ideas:
Before committing to a niche, it’s a good idea to test your ideas to see if they have traction. You can do this by talking to potential listeners, creating a sample episode, or even starting a blog or social media account to see if your content resonates with people.
Finally, don’t be afraid to pivot or change direction if you find that your niche isn’t working out as you had hoped. It’s important to be open to new ideas and to listen to your audience’s feedback. If you’re not enjoying the topic or if it’s not resonating with your listeners, it may be time to try something else. But you have to be patient and persistent at the same time, things that time. It may take you 1 month or 6months or few years to get that massive listeners.
In conclusion, choosing a podcast niche is an important step in the process of launching your podcast. By identifying your passions and expertise, considering your target audience, researching what’s already out there, and being flexible, you can find a niche that you’ll enjoy and that will attract an engaged and loyal audience.